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Ashish Jha
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About Ashish Jha

A personal history / Still being written

A life, not a résumé.

A few photographs, and the stories behind them.

Passing it on
Ashish leading an Alexa workshop from the front desk of a tiered lecture hall, with students following along on laptops.
Learning, then teaching.An Alexa workshop. From the other side of the desk.
Ashish in a red jacket on a boat, looking toward the cliffs near Bruny Island.
A long way from Delhi.Bruny Island, Tasmania. Posted July 2024.

A different kind
of team day.

Ashish crouching and smiling, with a group seated behind him at Jeevitha orphanage.
An afternoon at Jeevitha.Okta for Good · Jeevitha orphanage, December 2023.
Beyond the Job Title
Delhi → Bengaluru. With a few detours.Start at the beginning 8 chapters · About 4 minutes

Prologue / Delhi / 2016–20

Before the job titles,
there was CIC.

B.Tech in Information Technology and Mathematical Innovations, with a specialization in Management, at the Cluster Innovation Centre, University of Delhi. (Yes, that’s one degree.)

The voice apps and the first community meetups began during these years.

The B.Tech 2016–20 cohort gathered outside the Cluster Innovation Centre at the University of Delhi.
B.Tech 2016–20. CIC, DU.The December photograph in my 2019 year-in-review.
“It all started here!”

What I wrote when I came back.

Ashish outside the Cluster Innovation Centre, beneath the signs and decorations for the 2023 alumni meet.
Back at the same entrance.CIC alumni meet. Posted 8 January 2023.
But first, back to nineteen

The story, in my own words

One thing led to another.

It starts with a Game of Thrones quiz.
Not a five-year plan.

0115 Nov 2017

The first thing I built for Alexa

I was nineteen, at an Alexa Dev Day in Delhi, and I had never built anything anyone used. I went home and made a Game of Thrones quiz. It published a couple of days later and picked up around 220 people in five days, which at the time felt like a stadium.

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0225 Nov 2017

Then I emailed Jeff Bezos to complain

Amazon was running a promotion: developers in the US, UK and Germany who crossed 100 or 75 users on a new skill got an Echo Dot. India was not on the list. So I wrote to Jeff: thanked him for Alexa, bragged about my 220 users, linked the quiz, and objected to being left out.

The line I would still write today: “Hopefully, this funny sort of ‘discrimination’ will be taken care of Jeff, so that we Indian Developers are not left behind the world.” I was nineteen and it reads like it. It also worked, and in October 2025, India Today, The Economic Times and News18 all ran the story.

From the sent folder / 25.11.2017

Nineteen.
And apparently unafraid
of the send button.

Ten days after the Alexa Dev Day in Delhi. The original email, typos and all.

Open full-size image (new tab)
Email from Ashish Jha to Jeff, dated 25 November 2017. Subject: Issue Regarding Alexa Promotion in India. A full text transcript follows.
Read the email as text

Subject: Issue Regarding Alexa Promotion in India

From: Ashish Jha · To: Jeff · 25/11/2017

Hi Jeff

Firstly I would like to thank you and Amazon a lot for the multitude of services it provides, out of which the most recent one that wooed me is Amazon Alexa.

But my issue is related to that too only.

Actually, I loved the Alexa Dev Day so much, learned a lot from it, that without any previous knowledge, I went on to make my first Alexa skill on the dev day learning from the Amazon experts. A couple of days later my skill got published and I have got around 220 unique customers in just 5 days of publishing the skill.

Here's the link in case you wanna try it out - Quiz of Thrones

And when I learned that developers get an echo dot in US, UK, and Germany if they cross 100 and 75 customers respectively in 30 days on their new skill, I kinda felt upset for not having that promotion in India. It would have been a quite motivating for me to get a dot to continue my learning of Alexa. Anyways I will keep on building more skills.

Hopefully, this funny sort of "discrimination" will be taken care of Jeff, so that we Indian Developers are not left behind the world.

Thanks, and have a great day.

Regards

Ashish Jha

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032018 – 20

Freelancing and the Alexa community

I went full-time freelance on voice: 1,000+ voice apps across ten Amazon marketplaces, 400+ clients, and about 500 five-star reviews on Fiverr. I turned down a full-time job to keep doing it, which Amazon later wrote a blog post about.

I also founded the Alexa developer community in India: Alexa Delhi first, then Alexa Community India. I organised 37 workshops and meetups, finding venues, writing the material and teaching people to build for voice. The community grew to 3,200+ developers. Amazon named me Community Influencer of the Year in 2018 and Community Evangelist of the Year in 2019: the same award under a new name. I became an Alexa Champion in 2021.

Six people seated on a small stage at the first Voiceflow India meetup.
A room we built ourselves.First Voiceflow India meetup, November 2019.Photograph: Simarpreet Singh.
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042021 – 23

A city and an airport

I contracted for Zammo in the US and Vixen Labs in London at the same time. At Zammo, I built the conversational layer for Atlanta’s ATL311 service across web, app and phone, and flight information for Vancouver International Airport. At Vixen Labs, I worked on the Google Action for the Voice Consumer Index.

Life was happening in parallel.

Ashish sitting on a bench with his backpack, looking across green mountains at Mount Rigi.
Meanwhile, somewhere in Switzerland.Mount Rigi. Posted June 2022.
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052023 – 25

Okta, and a closer look at authorization

I joined Okta as the first solutions engineer in India, supporting customers across APAC, including India, Australia and New Zealand. Four people in the office when I started, about six hundred when I left, 802 days later. I counted.

Much of the work was about sign-in and connecting applications to Auth0. Customers also needed help deciding what someone could access after signing in, especially when a list of roles no longer captured their rules. I built OpenFGA sample applications to demonstrate those checks. For one Indonesian bank, I learned Flutter over a weekend and rebuilt its mobile UI against Auth0’s APIs so the team could try its familiar app with a different identity provider.

In college, ₹1 lakh a month felt like a sorted life. Freelancing eventually paid roughly ten times the jobs I was considering, so taking a job meant earning less. I took one anyway. I hadn’t bought a car or expensive watches, and most of my savings were in fixed deposits. Keeping my expenses low made that choice easier.

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062025

Taking the authorization talks abroad

I started speaking about fine-grained authorization and what changes when an AI agent acts for a user. A role alone may not describe which records an agent should access for a particular task. Relationship-based permissions can help, but they do not make every permitted action safe.

NDC London in January was my first international talk. Civo Navigate in San Francisco followed the next week, then KubeCon India, NDC Copenhagen and Open Source Summit Korea. Five conference stages in one year. Sessionize put me in its top 3% of speakers by activity that year.

Ashish presenting at NDC London, with his slides behind him and a seated audience in front.
My first international talk.NDC London, January 2025.
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07Now

Building AI support agents at DevRev

I’m a solutions engineer at DevRev in Bengaluru. I rebuilt Lotto’s CX support agent and delivered one8’s production launch: order lookup, tracking, returns, exchanges and cancellations, with a handover when a person needs to step in. By August 2026, around 80% of conversations were being resolved end to end without a human.

The work includes customer integrations, deployment and evaluating models for answer quality and cost. Permissions are part of that: an agent needs enough access to help a customer without getting access it does not need.

Two people working together at computer screens in an office.
Less photogenic. Just as much the story.On-site, shipping a production support agent with the team.
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08Off the clock

Away from work

I have been to 36 countries across five continents, mostly alone and mostly with a backpack. I grew up on the Premier League, English cricket and British television, which is a strange inheritance for someone from Delhi and explains why three weeks in the UK and Ireland after NDC London felt like arriving rather than visiting.

On a birthday trip in February 2026 I climbed Acatenango in Guatemala and watched Fuego erupt across the saddle all night. A month after moving to Bangalore in 2023 I had emergency surgery and spent about six weeks recovering; later that September I was standing on the Great Wall, and a year later on a boat south of Bruny Island, 2,200 km from Antarctica.

Ashish on the Acatenango trail in a red jacket, with a dog nearby and an eruption plume behind him.
Twenty-eight, in Guatemala.Acatenango. Posted on 19 March 2026.

Guatemala.
And before that, Toronto.

Ashish in a red jumpsuit and safety harness, leaning out above Toronto on the CN Tower EdgeWalk.
Scared of heights. Did it anyway.CN Tower EdgeWalk, September 2019. My first international trip.
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One last photograph / November 2025

20172025

The email has
an epilogue.

In November 2025, I ran into the Alexa developer marketing manager who replied to me back then.

The nineteen-year-old’s email is still here. So is the person on the other end of it.

Back to the email that started it
Ashish with the Alexa developer marketing manager he describes as the person who replied to his early email.
The person on the other end of the email.A chance reunion. Posted 18 November 2025.
Life as a waveform.The loud parts, the quiet parts, and the gap.Open the figureClose the figure

Detail 12 Nov–1 Dec 2017 184× the scale above

Fig. 1 · 2017–mid-2026. The louder the wave, the more was happening across work, community, writing, travel and life. Amber marks the things I chose to pursue; blue marks the recovery I hadn’t chosen. The chapters above tell you what it meant.

  1. Ten and a half months of flat line, then the Alexa Dev Day on 15 November 2017 and an email to Jeff Bezos on 25 November. I built and published the Game of Thrones quiz between them.
  2. Loudest at 2025, when every one of the five bands was up at once for the only time.
  3. One true gap, in the summer of 2023: about six weeks recovering after emergency surgery. Later that September I was on the Great Wall.
  4. No other silence, and that is not tidying: every quiet band was covered by a louder one. It is the shape of the nine years, and it was not planned.

chosen not chosen hatched: no signal

Back to the story ↑A timeline drawn as sound, not an audio recording.